L’Oréal USA to gather its west coast brands in new Los Angeles headquarters

L’Oréal USA has announced it will be opening a second company headquarters at 888 North Douglas in El Segundo, California in early 2022. Located minutes from the Los Angeles International Airport (LAX), L’Oréal USA’s second company headquarters will bring together the teams from its California-based brands - NYX Professional Makeup, Urban Decay and Pulp Riot, which are currently based in three different locations. The second headquarters will also house L’Oréal’s first-ever west coast-based Professional Products Academy.

"California has become a global stage for creativity, innovation, trends, diversity and talent in the beauty industry - and, as a result, it has become a driving force of our business. We are excited at the prospect of our brand teams coming together to build the future of beauty in the Los Angeles area," said Stéphane Rinderknech, President & CEO of L’Oréal USA.

With more than 100,000 square feet (about 9290 sqm) of indoor and outdoor workspaces on a 25-acre park-like campus transformed from an aerospace manufacturing site, the second headquarters will be built to accommodate the company’s future growth plans.

Hybrid working model

According to L’Oréal USA, the workspace will offer amenities such as dedicated networking and collaboration spaces, an indoor-outdoor work concept with expansive outdoor patios, a wellness and exercise studio, a company store featuring products across its portfolio of brands, and an abundance of natural light coming in from the building’s 45-foot ceilings.

Built to reflect L’Oréal USA’s new hybrid working model, the company’s second headquarters will enable employees to move seamlessly between in-office and remote work. Indeed, in August 2020, L’Oréal USA announced a permanent hybrid work approach, allowing eligible employees to work 40% of their time (2 days per week) remotely each week.

L’Oréal USA’s second headquarters will complement the company’s main headquarters located on the west side of Manhattan in the newly developed Hudson Yards neighborhood, which it opened in June 2016.