L’Oréal’s Biolage R.A.W. (Real - Authentic - Wholesome) Nourish Shampoo and Conditioner have achieved Cradle to Cradle Certified™ SILVER based on an evaluation of the products’ material health, material reutilization, renewable energy and carbon management, water stewardship and social fairness.

Through L’Oréal’s commitment to innovation and sustainability, we have been able to create a product line that truly combines our commitments to high performance hair care and environmental stewardship,” said Jonathan Maher, Vice President of Corporate Social Responsibility & Sustainability for L’Oréal USA.

The Cradle to Cradle Certified Products Program is an independent, third-party verified certification program that certifies products and materials that are developed to respect human and environmental health, designed for future use cycles, and that utilize clean energy and water throughout the supply chain. Cradle to Cradle product certification is awarded at five levels (Basic, Bronze, Silver, Gold, and Platinum), with each higher level imposing a more rigorous set of requirements. The lowest score in any quality category establishes the product’s overall score. Certified products are required to show continuous improvement every two years.

For R.A.W. Nourish Shampoo and Conditioner, L’Oréal’s formulators used naturally-derived ingredients for conditioning and cleansing agents in place of traditional ingredients. The products’ packaging design is also an example of sustainable innovation with bottles that are made of 100% post-recycled PET plastic.

In addition to product design, the Cradle to Cradle Product Standard also evaluated the environmental performance of the product’s manufacturing process. The full R.A.W. product line is produced in L’Oréal’s haircare manufacturing plant in Florence, Kentucky, a facility that achieved 100% renewable electricity at the end of 2016 due to a combined purchase of locally sourced renewable energy certificates and the development of the largest on-site commercial solar array in the state, to be completed mid-2017.