Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

L’Oréal USA acquires Carol’s Daughter and creates a multicultural beauty division

L’Oréal USA, the largest subsidiary of the cosmetics leader, has signed a definitive agreement to acquireCarol’s Daughter, a multi-cultural beauty brand headquartered in New York City. Created by Lisa Price in 1993, the brand caters to a diverse, rapidly growing market and has established a loyal consumer following across the USA.

According to market research firm Kline & Company, sales of multicultural beauty products would post a 3.7% increase in 2014, outpacing the growth of the overall U.S. market for cosmetics and toiletries. This momentum is expected to continue due to natural growth of the multicultural population. The proportion of women members of the so-called “ethnic minorities” - such as African Americans, Asians, Hispanics, and mixed-race people - is increasingly important in the United States and it is expected to overcome the 50% mark around 2040.

For the 12 months ending September 30, 2014, Carol’s Daughter had net sales of US $27 million. The brand’s products are available at specialty beauty stores, mass retailers, on HSN, through e-commerce and at Carol’s Daughter branded stores in New York City.

New division

This acquisition will enable L’Oréal USA, who already owns Soft-Sheen Carson, to build a new dedicated multi-cultural beauty division as part of their Consumer Products business. “And strengthen the company’s position in this dynamic market,” said the company’s President and CEO, Frédéric Rozé.

Carol’s Daughter will continue to operate out of their New York City headquarters under the brand’s current leadership team.

© 2014 - Premium Beauty News -
latest news
MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

read more
job opportunities
Experts’ views
Victoria's Secret or the failure of a conservative positioning?

Laurence Bacilieri
Victoria’s Secret or the failure of a conservative positioning?

When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show would no longer be broadcast on network television. “We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show". From 2001 to 2018, (...)

read more


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies