Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Innovation & new products

L’Oréal to present beauty tech innovations at Viva Technology Paris

French beauty giant L’Oréal will present “Limitless Beauty”, their most recent tech innovations, at the Viva Technology Paris show, on 16-18 May 2019. Aiming at bringing digital tools into daily beauty routines, the company will showcase four thematic areas.

At Viva Technology Paris, L’Oréal will showcase their vision on how to shape and pushe the boundaries of client experience through#tech, personalization, creativity and agility. (Photo: © Twitter / @Loreal)

At Viva Technology Paris, L’Oréal will showcase their vision on how to shape and pushe the boundaries of client experience through#tech, personalization, creativity and agility. (Photo: © Twitter / @Loreal)

According to L’Oréal, the future of beauty and client experience will be powered by voice, Artificial Intelligence and Augmented Reality.

We are delighted to join Viva Technology, a yearly rendezvous of the tech world in France, our home country. It’s a great opportunity to share our vision of beauty which is diversified and accessible to all, tailored to the needs and aspirations around the world and powered by digital. New technologies such as Augmented Reality, Artificial Intelligence, voice, enable us to offer more and more personalised and sophisticated services to all, to produce in a more agile and sustainable way, to integrate our consumers into the creation process and to offer them an experience accessible at any time, everywhere,” Lubomira Rochet, Chief Digital Officer L’Oréal.

L’Oréal will present four spaces designed to showcase the beauty of the future

Limitless Tech

Among this year’s main innovations, L’Oréal will present its Virtual Hair Advisor, an experience created by ModiFace, its Augmented Reality and Artificial Intelligence company. The Virtual Hair Advisor will allow visitors to use voice command to virtually try-on different hair colours as well as get professional advice from L’Oréal Professionnel experts.

SkinConsultAI by Vichy, a digital skin diagnostic co-developed with dermatologists to detect ageing signs and offer personalised skincare advice. Created in partnership with ModiFace and L’Oréal R&I, this technology is based on 15 years of scientific research on skin ageing and Artificial Intelligence.

Effaclar Spotscan by La Roche-Posay is a web app co-developed with dermatologists for analysing acne-prone skin. Based on Artificial Intelligence and scientific data, this service provides advice and personalised recommendations to remedy acne lesions, prevent them from getting worse and consult a dermatologist if needed.

Limitless Personalization

Shade Finder by Lancôme is an advanced technology based on Artificial Intelligence. Shade Finder is able to recommend a foundation shade ideally suited to meet consumer’s needs, directly at the point of sale. This customised service is currently being deployed across the world, with over 1000 points of sale equipped between now and the end of 2019.

For the first time, L’Oréal will present My Little Factory, a technological innovation that will enable the production of customised foundations at a large scale in the future.

Limitless Creativity

A 360° immersion zone will allow visitors to discover beauty trends from all over the world, detected on social media thanks to Artificial Intelligence.

Limitless Agility

L’Oréalwill also present 3D printing and customisation by discovering the design of new Lancôme and Viktor&Rolf fragrances.

Visitors will also have the possibility to try the new Giorgio Armani lipstick vending machine with integrated virtual shade testing by ModiFace.

Friday 17 May, at Viva Technology, L’Oréal will participate in two panel discussions:

  • 11:40 - 12:20: CMO Forum: “Next Move for the Next Big Thing” round table with Lubomira Rochet, Chief Digital Officer L’Oréal
  • 14:00 - 14:25: CEO Forum with Jean-Paul Agon, Chairman and CEO L’Oréal and Lubomira Rochet, Chief Digital Officer L’Oréal
© 2019 - Premium Beauty News -
latest news

MakeUp in NewYork to hold its 9th edition on September 11-12, 2019

The only event dedicated exclusively to make-up and skincare formulation, production and packaging on the East Coast will take place at the Center415, on the 5th Avenue, at the heart of Manhattan, on 11 & 12 September, 2019. MakeUp in NewYork 2019 will host +110 exhibitors in formulation, packaging, full-service, accessories and (...)

read more
job opportunities
Experts’ views
Marie-Alice Dibon (1966 - 2019)

Marie-Alice Dibon
Marie-Alice Dibon (1966 - 2019)

It is with great sadness and bewilderment that we learned of the tragic disappearance of Marie-Alice Dibon at the end of April. Like many players in the cosmetics industry, on both sides of the Atlantic, the Premium Beauty News team has lost a valuable and imaginative consultant and a talented contributor. (...)

read more
E-shop - latest publications
Regulations on the registration of cosmetic products in China
200.00 € excl. tax
MARKET REPORT : Black & Multi-Hued Beauty Trends
4000.00 € excl. tax
Regulations on the registration of cosmetic products in China (part2)
95.00 € excl. tax
Go to top ↑


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies