L’Oréal has signed an agreement to acquire Thayers Natural Remedies, a US-based natural skincare legacy brand from Henry Thayer Company. The brand will be integrated into L’Oréal’s Consumer Products Division.
Headquartered in Easton Connecticut, Thayers Natural Remedies has a strong skincare heritage and offers a portfolio of high-quality products including toners and astringents. Founded in 1847 by Doctor Henry Thayer, the brand is best known for its iconic Witch Hazel Aloe Vera Formula Facial Toner, a bestselling product popular among a diverse group of consumers.
The brand has expanded its distribution from natural grocery stores to a multichannel strategy which includes mass and beauty retailers, drugstores and e-commerce. Thayers Natural Remedies recorded sales of US $44 million in 2019.
“With a more than 170 year heritage, Thayers Natural Remedies is a beloved American brand that has stayed true to its roots as it has evolved its product offerings and forged a strong connection with consumers. Built on a foundation of top-rated skincare products, the brand is more relevant today than ever before. We believe in its growth potential and unique positioning in the mass skincare market,” Stéphane Rinderknech, President and CEO of L’Oréal USA, Executive Vice President North America.
The closing is subject to the standard regulatory approvals and other customary conditions.