L’Oréal Paris has selected the "Serumony" airless packaging from Aptar Beauty + Home for its new Revitalift Filler [HA] anti-aging treatment, a product, designed to fill wrinkles and restore volume for a younger-looking face and marketed since January 2015.

With just one press, the hyaluronic serum is applied to the face with precision. According to Aptar, it is this intuitive use accessible to all consumers which convinced L’Oréal Paris to select "Serumony".

"This packaging caught our eye at the last Cherrypack event organized by L’Oréal as it dovetailed seamlessly with the positioning of our new anti-aging range, Revitalift Filler [HA], inspired by filler injections of hyaluronic acid. Indeed, its shape is very suggestive of a syringe so we used it to design the serum in our range. What’s more, we were won over by the functioning of the product, which is easier to handle and to dose than a serum in a pipette for example, thanks to the push button directly integrated into the body of the pack," explained Faustine Pied, Project Manager for Revitalift Laser&Filler at L’Oréal Paris.