Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

L’Oréal Paris: A new lipstick to celebrate 20-year partnership with Cannes Film Festival

This year, L’Oréal Paris is celebrating a two-decade partnership with France’s best-known film festival. To mark the event, the cosmetics giant is launching a new version of its iconic Color Riche lipstick, which will embody the colors of the festival.

L’Oréal Paris Color Riche lipstick is available in a wide range of shades including reds that have become classics. Now it’s being launched in a limited-edition version dedicated to the Cannes Film Festival.

L’Oréal Paris is launching a Color Riche Red Carpet lipstick to mark its 20-year partnership with the Cannes Film Festival. © L’Oréal Paris

L’Oréal Paris is launching a Color Riche Red Carpet lipstick to mark its 20-year partnership with the Cannes Film Festival. © L’Oréal Paris

The new hue, called Color Riche Red Carpet, is a luscious red with a satin finish that is a perfect match for the glamor of a film festival. The bullet of this new limited edition is engraved with “20 Years” and a Palme d’Or (Golden Palm) symbolizing the festival’s main prize.

The lipstick case is covered with a material reminiscent of the red carpet, topped with a gold palm leaf.

This limited edition will be launched in May at a price of 12.50 euros. The 70th Cannes Film Festival will be held on May 17-28.

With AFP/Relaxnews

© 2017 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

read more
job opportunities
Experts’ views
Victoria's Secret or the failure of a conservative positioning?

Laurence Bacilieri
Victoria’s Secret or the failure of a conservative positioning?

When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show would no longer be broadcast on network television. “We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show". From 2001 to 2018, (...)

read more
Webinars
E-shop - latest publications
MARKET REPORT : Black & Multi-Hued Beauty Trends
4000.00 € excl. tax
Handbook. Cosmetics laws & regulations in the USA
100.00 € excl. tax
Regulations on the registration of cosmetic products in China (part2)
95.00 € excl. tax
Go to top ↑

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close