Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

L’Oréal opens world’s largest hair colour plant in Mexico

L’Oréal inaugurated yesterday its second plant in Mexico. Focusing entirely on hair colour products, the 32,000 m2 facility is located in the “Logistik II” Industrial Park, in Villa de Reyes, State of San Luis Potosí. According to the firm, it is the largest hair colour production plant in the world in terms of production capacity. L’Oréal’s other production plant is located in Mexico City.

With an investment totalling USD 100 million, this new factory will double L’Oréal’s production capacity in Mexico, and will supply both Latin America and North America and also illustrates L’Oréal’s global strategy towards greater specialization of its production by business segment.

Actually, the plant in San Luis Potosí started operations in April 2012, with a targeted production of over 100 million units in 2013, and over 210 million in 2014. It currently manufactures hair colour products for the L’Oréal Paris, Garnier, SoftSheen Carson brands and, from 2013, for L’Oréal Professionnel.

L’Oréal started operations in Mexico in 1962, and currently employs over 3,000 people in the country.

L’Oréal’s San Luis Potosi Plant : Key figures
  • Around 300 employees to date
  • 95,000 m2 surface area / 32,000 m2 building

  • Total investment of 100 million USD
  • 210 million units per year by 2014 / Potential of 365 million units per year
  • LEED certification in progress
© 2012 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
spip-vignette

A new trade show dedicated to clean beauty in London

Dubbed Clean Beauty in London the new trade show intends to gather experts, scientists, suppliers, brands, influencers and journalists under one roof “to build the future of clean beauty.” Taking place on October 12 & 13, 2020 at The Brewery, located at 52 Chiswell Street at the heart of London, the event aims to encourage (...)

read more
job opportunities
Experts’ views
The rise of indie French Touch - Three favorites from the “Made in France” Exhibition

Cosmetics Inspiration & Creation
The rise of indie French Touch - Three favorites from the “Made in France” Exhibition

Who said “Indie” only came from the US? French Beauty brands are blooming with a renewed creativity, disrupting the indie game with the French savoir-faire. Beauty trends and marketing firm Inspiration & Creation has selected their three favorites from the last edition of the ‘Made in France’ show. Vive la Révolution! American indie (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close