L’Oréal inaugurated yesterday its second plant in Mexico. Focusing entirely on hair colour products, the 32,000 m2 facility is located in the "Logistik II" Industrial Park, in Villa de Reyes, State of San Luis Potosí. According to the firm, it is the largest hair colour production plant in the world in terms of production capacity. L’Oréal’s other production plant is located in Mexico City.

With an investment totalling USD 100 million, this new factory will double L’Oréal’s production capacity in Mexico, and will supply both Latin America and North America and also illustrates L’Oréal’s global strategy towards greater specialization of its production by business segment.

Actually, the plant in San Luis Potosí started operations in April 2012, with a targeted production of over 100 million units in 2013, and over 210 million in 2014. It currently manufactures hair colour products for the L’Oréal Paris, Garnier, SoftSheen Carson brands and, from 2013, for L’Oréal Professionnel.

L’Oréal started operations in Mexico in 1962, and currently employs over 3,000 people in the country.

L’Oréal’s San Luis Potosi Plant : Key figures

- Around 300 employees to date
95,000 m2 surface area / 32,000 m2 building

-  Total investment of 100 million USD
-  210 million units per year by 2014 / Potential of 365 million units per year
-  LEED certification in progress