L’Oréal’s Travel Retail Division announced yesterday the launch of its Vichy, La Roche-Posay and Kérastase brands in some of the most prestigious Travel Retail locations by the end of 2014 in Asia and at the beginning of 2015 in the Americas.
L’Oréal, the world’s leading cosmetics group, already sells in travel retail (airports, airlines, ferries, cruises, downtown duty-free shops, etc.) the brands of its Luxury Division, such as Lancôme. Throughout the past 10 years, the Consumer Products Division has also established an important position with L’Oréal Paris, the world’s number one beauty brand and with The Body Shop launched few years ago.
Vichy and La-Roche Posay will be retailed through Dermacenter flagships, “shop-in-shop” outlets devoted to dermocosmetics, which will offer personalized diagnostics and permanent, professionallytrained advice. Vichy and La Roche-Posay are two leading brands in the dermocosmetic market offering products recommended by healthcare professionals for specific skincare needs.
Regarding Kérastase, the world leading brand in luxury professional hair care, a tailor-made retail approach and professional hair and scalp consultations will be available in dedicated Kérastase Hair Studios.
“The launch of Vichy, La Roche-Posay and Kérastase in Travel Retail demonstrates our confidence in the huge potential of this channel,” commented Nicolas Hieronimus, President of L’Oréal’s Selective Divisions. According to Hieronimus, L’Oréal’s Travel Retail division, which was created less than one year ago, “plays a strategic role in conquering new consumers”.
The 2013 global Travel Retail market (includes all sectors) was estimated at US $60 billion. The market should double in value before 2025 reaching US $120 billion. Beauty is the number one category in Travel Retail, and L’Oréal is the market leader of this category with 21.3% market share in 2013 .