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L’Oréal inaugurates its Global Hair Research Centre

Inaugurated on March 28, 2012, L’Oréal’s new Global Hair Research Centre, located in Paris Saint-Ouen, France, is the head of a network of six regional centres around the world, the others being located in Japan, China, India, USA, and Brazil.

The 25,000m² Centre hosts 500 employees and is one of the largest investments in L’Oreal’s R&I history (100 million euros).

The Centre’s Research & Innovation programmes (R&I) are exclusively dedicated to the haircare profession, including: hair colouring, hair care (shampoos, conditioners), styling, (sprays, gels, waxes) and perms, smoothing or straightening.

info portfolio

  • Applied research on hair colorant - L'Oréal
  • Evaluation on Asian hair rinsing of hair colorant - L'Oréal
  • Hair swatch for Xenotest - L'Oréal
  • Observation desk of the evaluation “Hair of the world” - L'Oréal
  • Scientist measuring hair density in a Phototrichogram - L'Oréal
  • Hair shampooing machine - L'Oréal
  • A volunteer applying a hair styling product - Sensory Evaluation Bathroom (...)
  • The weighing robot in action - L'Oréal
  • Exterior L'Oréal Global Hair Research Centre
© 2012 - Premium Beauty News - www.premiumbeautynews.com
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