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L’Oréal inaugurates giant factory in Indonesia to serve South-East Asian markets

L’Oréal invested EUR 100 million over a period of 6 years in what is, to date, its largest factory in the world. The 66,000 m2 building, which was inaugurated two days ago, is located at the Jababeka Industrial Estate, West Java, Indonesia, around 60 kilometers east of Jakarta. The objective is to address the booming demand of South-East Asia.

As we have been successfully operating a factory In Indonesia since 1986, the country is therefore the clear choice for L’Oréal’s ASEAN production hub,” said Jean-Philippe Blanpain, L’Oréal’s Executive Vice-President of Operations. Indonesia, a country where the cosmetics giant records its highest growth in Asia Pacific, is also a key contributor to the L’Oréal objective of reaching one billion new consumers within ten years.

Making a total of 43 L’Oréal factories worldwide, the new Jababeka plant will manufacture hair and skin care products for the mass market brands, L’Oréal Paris and Garnier. 30% of the production will cater to the domestic market while 70% will be distributed to all other countries in the South-East Asian region.

In 2013, the plant will produce 200 million units. According to L’Oréal, the installed capacity reaches 300 million units with the potential to reach up to 500 million units per year.The plant features state-of-the-art facilities including high-speed production lines, processing tanks with automatic recipes management, a lighting system based on movement detection and an advanced technology water treatment plant which is currently under development,” the group adds.

The Jababeka plant, which employs 450 staff, out of the nearly 800 working for L’Oréal in Indonesia, is also the first LEED [1] certified factory in the country.

L’Oréal in Indonesia

The L’Oréal group has been present in Indonesia since 1979 where it distributes the brands: L’Oréal Professionel; Kerastase Paris; Matrix; L’Oréal Paris; Maybelline New York; Garnier; Lancôme; Biotherm; Shu Uemura; Yves Saint Laurent; Kiehl’s; and the Giorgio Armani, Ralph Lauren, and Diesel perfumes; as well as The Body Shop through a third party agent.

L’Oréal Indonesia factory in Jababeka:

• 450 employees
• 200,000 m2 surface area / 66,000 m2 building
• Hair care and skin care produced for L’Oréal Paris and Garnier brands
• 200 million units per year by 2013 / Potential of 500 million units per year
• More than 10,000 hours per year for training (3 days per employee)


[1] The US standard which defines excellence in terms of design and building construction.

© 2012 - Premium Beauty News -
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