Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

L’Oréal group chose Sofix by Albéa for its fragrance sampling campaigns

The L’Oréal group selected Albéa’s sampler solution Sofix as its sampling solution for their global fragrance campaigns. Sofix allows using of a single pump that can adapt to both plastic and glass bottles.

Albéa supported L’Oréal group in their transition from glass to plastic sampler letting them choose between glass and plastic bottles depending on the brand positioning. Today, Albéa manufactures, among others, Si by Giorgio Armani and La vie est belle by Lancôme,” explains the packaging supplier.

With its registered and patented fastening system, Sofix is the only sampler on the market whose mini pump can be adapted to both a plastic and a glass bottle. According to Albéa, It is therefore easier to choose the sampler best adapted to a promotional strategy, depending on product positioning and life cycle. Sofix thus offer more freedom to choose different samplers, by simplifying the supply chain, and by providing an attractive pump volume for purchases.

Furthermore, dedicated production and design lines guarantee the shortest possible delivery times,” adds Albéa.

© 2016 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

read more
job opportunities
Experts’ views
Victoria's Secret or the failure of a conservative positioning?

Laurence Bacilieri
Victoria’s Secret or the failure of a conservative positioning?

When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show would no longer be broadcast on network television. “We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show". From 2001 to 2018, (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close