L’Oréal KSA, the French group’s new subsidiary in the Kingdom of Saudi Arabia, is based on a joint venture with Al Naghi Group, which has been L’Oréal’s sole distributor for the Consumer Products, Active Cosmetics and Professional Products Divisions, since 2000.

L’Oréal, which has been present in the Kingdom of Saudi Arabia since 1982, thus aims to reinforce its presence in the country.

The new subsidiary will manage a portfolio of brands including amongst others L’Oréal Professional, Kerastase, L’Oréal Paris, Garnier, Maybelline New York, Vichy. L’Oréal KSA’s scope will include implementing best practices on developing the local market, increasing consumer proximity to better understand the Saudi woman’s needs, ensuring greater reach for the Group’s products to more Saudi consumers and a commitment to training, education and nurturing local talent within the L’Oréal KSA team.