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L’Oréal confirms its interest in Africa with a production and distribution partnership for Ivory Coast

L’Oréal, the worldwide leader in cosmetics, has signed a protocol agreement with the CFAO group, which specialises in the distribution of international brands in Africa, in view to produce and distribute cosmetic products in Ivory Coast. CFAO will be the sole distributor of L’Oréal international consumer brands in Ivory Coast.

shutterstock.com © Lucky Business

shutterstock.com © Lucky Business

The aim is to speed up L’Oréal’s expansion and development of its hair care and body care brands in Ivory Coast thanks to a manufacturing facility suited to its needs.

The distribution and production partnership with CFAO is part of a strategic plan for the L’Oréal Group in Ivory Coast and French-speaking West Africa. Ivory Coast is a fast-growing market where beauty products have a strong appeal among local consumers. It is crucial for L’Oréal to increase its presence in these expanding markets”, said Geoff Skingsley, L’Oréal’s Managing Director for Africa Middle-East Zone.

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