The French beauty giant has appointed Asmita Dubey as Chief Digital Officer and member of the Group’s Executive Committee. She succeeds Lubomira Rochet, who has decided to continue her career outside the Group following seven years at L’Oréal.

This appointment is effective immediately.

Currently Chief Media Officer for the Group and Chief Digital Officer for the Consumer Products Division, Asmita will embark L’Oréal on the second phase of its digital transformation; in a data-driven and tech-enabled world, where services and direct to consumer relationships will be driving online and offline acceleration. An Indian national, with a long-standing career in China, Asmita has successfully spearheaded marketing and digital transformation programs in the world’s largest and most complex digital market,” said L’Oréal in a statement.

With a background in both statistics and economics, Asmita Dubey started her career in the Indian advertising industry. Later in China, she activated campaigns for some of the world’s biggest FMCG companies. As part of the group, she laid the foundations for L’Oréal’s e-commerce acceleration in China. She built L’Oréal’s first joint-business partnerships with Alibaba and Tencent and established a broader start-up ecosystem. As Chief Marketing Officer for China and Asia Pacific for L’Oréal, she strengthened L’Oréal’s digital footprint in this rapidly growing region.