Replika Software Inc. has inked a deal with L’Oréal’s Professional Products Division to implement its turnkey social selling software in the brand’s network of partner hair salons.

Based in New York and Paris, at Station F within La Maison des Startups/LVMH, the company founded in 2016 by former Fashion Director from Neiman Marcus & Bergdorf Goodman, Kareen Mallet, along with Advertising Executive & Serial Entrepreneur, Corey Gottlieb, the company’s technology provides tools to promote their businesses, connect with their clients digitally, inspire product sales and deepen relationships with consumers anytime and everywhere.

L’Oréal’s BOLD investment group and LVMH Luxury Ventures have both invested in Replika Software.

Launched in Brazil

L’Oréal Professional Product’s Division aims to use Replika Software to empower their network of Salons and Stylists with a personalized, turnkey, transactional direct-to-consumer (DTC) microsite including a comprehensive social selling solution and a full catalog of L’Oréal professional products (L’Oréal Professional Paris, Redken, Kérastase) available to inspire their clients and followers on social media, sell products online, book appointments and highlight their businesses. It will also be possible to use this new network of sites for new product launches and collection drops or to provide educational content and personally curated shoppable selections of stylists’ favorite products.

L’Oréal has chosen Brazil to debut this new technology, which is expected to continue rolling out to salons and stylists around the globe.