In order to meet the targets of its sustainability strategy, which includes the continued improvement of its packaging’s environmental profile, L’Oreal is collaborating with Avery Dennison to identify and reduce the environmental impacts of packaging labels throughout the entire label lifecycle.

In this context, L’Oréal Americas is transitioning the labels for some of its leading products to Avery Dennison’s extra-thin Global MDO labels. By providing twice the number of labels per roll, the Global MDO produce 40 percent less solid waste and require 37 percent less energy to manufacture. Furthermore, the 33 micron PET film is fully recyclable.

According to Avery Dennison, L’Oreal thus reduced environmental impacts from 7% to 19% across the categories of fossil material, water use, energy use, GHG emissions and solid waste.

We strongly believe in a sustainable supply chain, and this is ingrained in our business practices,” said David Wolbach, Assistant vice president, Packaging Hair, L’Oreal Americas. “However, to achieve the ultimate goal of reduced-impact materials, we cannot work alone. It is essential that all facets of the value chain - material suppliers, printers, consumers, and recyclers - collaborate together to establish a clear and transparent low-impact product stream globally.