Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

L’Oréal aims to boost Facebook sales thanks to augmented reality makeup try-ons

L’Oréal is teaming up with Facebook to bring augmented reality makeup experiences to the masses. The global cosmetics giant is joining forces with the social media platform via ModiFace, the augmented reality (AR) company that it acquired earlier this year.

The Modiface technology will offer Facebook users the chance to virtually try on a range of makeup products from some of L’Oréal’s best-known brands, including Maybelline, L’Oréal Paris, NYX Professional Makeup, Lancôme, Giorgio Armani, Yves Saint Laurent, Urban Decay, and Shu Uemura. The project will kick off at the end of this month with an NYX experience.

Screenshot of the YouTube video: “NYX Professional Makeup - Facebook AR Experience Demonstration” - Photo: © YouTube 2018 / Modiface CEO

Screenshot of the YouTube video: “NYX Professional Makeup - Facebook AR Experience Demonstration” - Photo: © YouTube 2018 / Modiface CEO

We are at that magical moment when technologies have matured enough and consumer appetite for using them is growing everywhere,” said Lubomira Rochet, L’Oréal Chief Digital Officer, in a statement. “We are very excited about that new step in our long-term partnership with Facebook.

By bringing AR into the mainstream L’Oréal and Modiface are reshaping the beauty experience and we’re thrilled to see this brought to life on Facebook,” added Will Platt-Higgins, VP of Global Account Partnerships at Facebook.

Augmented reality and virtual reality technologies have becoming a major focus within the beauty industry over the past year, with brands such as Tarte, Charlotte Tilbury and Lancôme just some of the brands to have explored offering customers various immersive virtual experiences or online tutorials.

Premium Beauty News with AFP/Relaxnews

© 2018 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

Édition Spéciale by Luxe Pack unveils its program

Édition Spéciale by Luxe Pack, the first exhibition dedicated to environmental-friendly packaging solutions, will be held on June 4 and 5, 2019 at the Carreau du Temple in Paris, France, during the European Sustainable Development Week. With two months left until the event, the organizers have unveiled the main features of the program, (...)

read more
job opportunities
Experts’ views
Emotional Glyco-intelligence: deciphering sugars through unexplored dimensions

Aïna Queiroz
Emotional Glyco-intelligence: deciphering sugars through unexplored dimensions

It is pretty hard to escape from the first clear signs: the cosmetics industry is definitely, officially entering the emotional era! And it keeps searching for more rationality to substantiate arguments about ingredients, formulas, objective skin beauty and emotionality. Keen to offer multifunctional ingredients that can keep up with (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close