The Cadum brand will join France’s Consumer Products Division lead by its General Manager Hervé Navellou. This division is made up of three business units: L’Oréal Paris, Garnier-Gemey-Maybelline and LaScad. Their products are distributed in mass retail channels.
“Cadum is an important acquisition for L’Oréal in France,” Hervé Navellou stated. “Cadum is a hundred-year-old brand that enjoys a great reputation, is growing rapidly and has interesting development perspectives. It blends seamlessly into our strategy to conquer new consumers in France.”