Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

L’Occitane sells its brand Le Couvent des Minimes

L’Occitane International S.A. has announced the disposal of its Le Couvent des Minimes brand to HLD Group (also owner of Filorga and SVR) and Mr. Didier Tabary. The L’Occitane Group said it wants to focus its teams and marketing investments on its most important brands: L’Occitane en Provence, L’Occitane au Brésil, Melvita and Erborian.

Gardener’s Hand Healer by Couvent des Minimes

Gardener’s Hand Healer by Couvent des Minimes

Currently marketed in 15 countries, mainly through selective distribution channels (pharmacies and perfumeries), Le Couvent des Minimes brand was created and owned by the Group since 2004. Inspired by plant-based skincare and well-being recipes, the brand’s star products are its Gardener’s Hand Healer and Hiker’s Foot Healer, along with its colognes.

Le Couvent des Minimes will join the beauty portfolio composed of SVR and Filorga, and will benefit from a presence in 85 countries, as well as significant commercial and production synergies.

Le Couvent des Minimes is a natural and authentic brand that complements the Filorga and SVR brands, which specialize in anti-aging skincare and dermo-cosmetics. By bringing these brands together, we can also create commercial synergies, as they are sold via the same distribution channels. But above all, it’s the authentic and ethical aspects of the brand, as well as the botanical effectiveness of its products, that we are interested in. We have great ambitions for Le Couvent des Minimes, which has a very strong and unique brand DNA,” commented Didier Tabary, President of Laboratoires Filorga and SVR.

The amount of the transaction, which was finalized on 12 January 2017, has not been disclosed.


  • Hiker's Foot Healer by Couvent des Minimes
  • Colognes, by by Couvent des Minimes
© 2017 - Premium Beauty News -
latest news
MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

read more
job opportunities
Experts’ views
Victoria's Secret or the failure of a conservative positioning?

Laurence Bacilieri
Victoria’s Secret or the failure of a conservative positioning?

When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show would no longer be broadcast on network television. “We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show". From 2001 to 2018, (...)

read more


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies