The French beauty brand taps into social selling with the launch of MyL’Occitane in the United States, a new platform to recruit ambassadors and help them to start their own entrepreneurial journey, a first in the L’Occitane en Provence’s history.

Dubbed MyL’Occitane, the new platform is presented as a “natural extension of the brand’s mission to reconnect people to the incredible power of nature through authentic beauty & wellbeing experiences.

The platform offers a wide selection of skincare, bodycare and haircare products, and premium gift sets, with an emphasis on sustainable packaging and refills.

Anyone interested can enroll as a “L’Occi Consultant” on Once they join, the new ambassadors will be provided with “all the tools and trainings necessary”, such as a personal website link, access to a full suite of tech-based business management tools, product samples, virtual business onboarding, and ongoing support. A payment of USD 49 is required to join the program.

"We are building our team of new L’Occi Consultants by providing beauty enthusiasts around the country, including our talented past retail store employees, the opportunity to join us on this exciting journey," said Yann Tanini, Managing Director North America at L’Occitane. "With MyL’Occitane, we are leveraging both the high-touch power of passionate beauty entrepreneurs and the connecting power of technology to build sustainable one-on-one relationships with new customers who we are not currently connecting with through our existing channels."