Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

L’Occitane announces new ecosystem fund and pledges to help restore damaged landscapes in Australia

Beauty giant L’Occitane Group is supporting the environment with the launch of a new fund. The French conglomerate has announced the creation of the ‘L’Occitane Ecosystem Restoration Fund.’ It will be dedicated to protecting biodiversity, and supporting land severely affected by natural disasters - with the company citing the recent examples of Australia’s ongoing bushfire crisis and the fires in the 2019 Amazon rainforest wildfires.

"We are truly shocked and saddened to see the devastation from the recent fires that have destroyed beautiful landscapes, native wildlife and communities in different parts of the world," said Reinold Geiger, CEO of the L’Occitane Group. "As responsible business leaders, we cannot just sit back and watch. We need to do our part to help rebuild a healthy ecosystem for the sake of the generations to come."

Beauty giant L'Occitane Group has launched a new fund. (Photo: © Courtesy of (...)

Beauty giant L’Occitane Group has launched a new fund. (Photo: © Courtesy of L’Occitane)

The fund, which will be financed by an internal donation campaign among the group’s shareholders, will be used to respond to climate emergencies on an "ad hoc" basis as they unfold. An initial support fund of EUR 400,000 has been pledged to finance long-term projects, with EUR 200,000 set to be donated immediately to tree-planting and agroforestry schemes in Australia, in a bid to help restore its landscape over the next decade. The L’Occitane Foundation will select these projects alongside the company’s agricultural engineers and its operational teams in the country.

L’Occitane Group - whose beauty brands include L’Occitane en Provence, Elemis and Erborian, is not the only major beauty player currently strengthening its efforts to protect the environment. Skincare behemoth Dove, owned by Unilever, recently pledged to reduce its virgin plastic use by more than 20,500 tonnes per year, and begin using 100% recycled plastic bottles where possible across its product ranges in North America and Europe.

In Australia, the beauty industry - whether local brands such as ModelCo or international groups such as L’Oréal - is highly mobilized to raise funds to fight bush fires and their consequences,.

Premium Beauty News with AFP/Relaxnews

© 2020 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

MakeUp in Paris: The countdown has started before the 2020 edition

The next edition of the BtoB trade show dedicated to the make-up and skincare value chain will be held on June 18th and 19th at the Carrousel du Louvre. Once again, MakeUp in Paris will gather key suppliers of packaging, formulation and full-service solutions for the make-up and skincare markets. The event will feature: latest (...)

read more
job opportunities
Experts’ views
On center stage, the floral bouquet is making its come back

Émilie Coppermann
On center stage, the floral bouquet is making its come back

Just like fashion that is eternally being reinvented, perfumery also works in cycles. And the floral accord is no exception. The very essence of femininity, today floral fragrances are less invasive than in the 1980s, as was the case with Poison by Christian Dior. At the end of the 1990s, floral accords were replaced by clean musky (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close