Kylie Jenner is famous for her plump pout — so much so, that the makeup mogul’s signature pillowy lips were apparently responsible for the most-requested beauty look of 2018. According to research by the service platform Bark.com, which interviewed 2,000 makeup artists, stylists and beauticians to determine the top 10 requested beauty looks of the year in the UK, Jenner’s overlined lips were the beauty asset that clients coveted most over the past 12 months.
Jenner’s lips are famously due in part to cosmetic fillers, but the second most-requested look of the year was at the opposite end of the scale. The natural bridal makeup look sported by Meghan Markle, the Duchess of Sussex, for her wedding to Prince Harry, was in high demand across the UK, with clients seeking to emulate her soft smokey eyeshadow and nude pink lip.
Kim Kardashian’s extreme contour look was unveiled as the third most-popular beauty look, followed by supermodel Cara Delevingne’s statement full eyebrows. Popstar Ariana Grande’s signature winged eyeliner, comprising a cute flick drawn on with liquid liner, was named the fifth most-requested look.
Multiple event-specific looks also featured in the top 10, from Beyonce’s Coachella makeup to the Gothic-esque products worn by Lily Collins at the MET Gala in May. Bella Hadid, Rihanna and Taylor Swift rounded out the list.
According to the survey, 75% of UK beauty clients request a specific celebrity look from their makeup artist, but this comes as no surprise to Bark.com co-founder Kai Feller, who said: “Considering the popularity of these celebrities, it’s no surprise to see many of them on the list. The influence of celebrity culture on the cosmetics industry is huge.”