Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Kosé targets overseas expansion with Tarte acquisition

In the wake of other Japanese cosmetics giants, Kosé is seeking growth opportunities outside its ageing home. However, Until now, operations outside Japan have been mostly in Asia and the ASEAN region. The announcement of an agreement to acquire New York-based brand Tarte thus marks a new step for the group.

Kosé is now starting to increase the pace of becoming a more global organization by entering countries where the company does not yet have a presence. Acquiring a well-known North American brand gives Kosé a new source of growth outside Japan,” said the company in a release.

Through this acquisition, Kosé plans to heighten its stature in North America while continuing to expand overseas operations and add new sales channels and customers.

Tarte sells a line of colour cosmetics and skin care products based on naturally-derived ingredients. The majority of Tarte’s sales are in North America, through premium distribution channels such as Sephora, Ulta and Macy’s. Products are also sold on Tarte’s own website and on TV through QVC. “Tarte’s cosmetics and skin care products are very popular among women in their 20s and 30s. Sales have grown consistently since Tarte began operations in 1999 and the company now has a solid position in the cosmetics and skin care industry,Kosé added.

The closing of the acquisition is subject to antitrust clearance in the United States as well as other customary closing conditions.

© 2014 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

read more
job opportunities
Experts’ views
100% natural and biodegradable film former offers enhanced sun care protection

Brittany Pease
100% natural and biodegradable film former offers enhanced sun care protection

LexFilm Sun Natural MB is a multidimensional film-forming polymer which imparts superior water-resistance to sunscreens in comparison to leading synthetic polymers. This latest innovation addresses consumers’ demand for natural ecofriendly ingredients, while supporting brands in their new product development goals as they navigate (...)

read more
Webinars
E-shop - latest publications
Regulations on the registration of cosmetic products in China (part1)
135.00 € excl. tax
United Kingdom: Premium Beauty Market Report
1700.00 € excl. tax
Regulations on the registration of cosmetic products in China (part2)
95.00 € excl. tax
Go to top ↑

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close