The Japanese multinational carries on its international development strategy with the opening of Maison Kosé in Paris. The new concept store is dedicated to the discovery of the group’s brands. This first foray into the French market follows the opening, last year, of Kosé’s first European research centre in Lyon.
Some of the group’s skincare brands are already available in Europe. Decorté, for instance, is sold in Italy, in the United Kingdom (at Selfridges), and Spain. The luxury brand is also available in the United States at Saks Fifth Avenue.
Located 24 rue Marbeuf, close to the Champs-Élysées and the Avenue Montaigne in Paris, the Maison Kosé features three of the group’s iconic Japanese skincare brands: Décorté (for the luxury segment), Sekkisei (a J-beauty line based on natural ingredients), and Kosé Cell-Radiance (a line specially developed for non-Asian skins).
The Maison Kosé is not a flagship store but a place where the group intends to present its products to influencers and to consumers, to collect opinions and feedbacks.