South Korean cosmetics brand Too Cool For School is marking the start of a new academic year with a 40-store French expansion in partnership with upmarket retailer Galeries Lafayette. The brand debuted in France two years ago, in the upscale Parisian concept store Colette, before launching in the Galaries Lafayette’s flagship store in Paris in November 2015

Too Cool For School is marking the start of a new academic year with a...

Too Cool For School is marking the start of a new academic year with a 40-store French expansion in partnership with upmarket retailer Galeries Lafayette. Photo : © Too Cool For School

French retail group Galeries Lafayette, which is especially well known for its flagship store in Paris, has upwards of 50 Galeries Lafayette locations throughout France, and also owns and operates fellow department store Bazar de l’Hôtel de Ville (BHV).

After stocking Too Cool For School goods at its Galeries Lafayette Montpellier and BHV Marais (Paris) stores in 2016, the brand will be made available in 40 stores across the country.

Too Cool For School was launched in Seoul, Korea,in 2009. Photo: © Premium...

Too Cool For School was launched in Seoul, Korea,in 2009. Photo: © Premium Beauty Media

The wider French opening is part of Too Cool For School’s expansion plans across Europe and the United States, the Korean company says, after having established itself in Hong Kong, Japan, Thailand, Taiwan, the Philippines, China and elsewhere.