To celebrate the holiday season in the 100th anniversary year of its Chanel N°5 fragrance, Chanel partnered with Knoll Packaging to create a first ever advent calendar dedicated to N°5 lines.
Chanel sought to recreate the shape of its iconic Chanel N°5 fragrance in a larger-than-life advent calendar. The advent calendar was on display at Knoll Packaging’s booth at the LuxePack New York show, which was held on October 27-28.
The exterior of the advent calendar is Knoll Ecoform molded pulp. The material was chosen for its sustainability benefits, design qualities and its ability to represent the N°5 perfume bottle.
“Knoll pushed the limits of the material and overcame extraordinary technical challenges to produce the first molded pulp advent calendar in the industry. The hinged structure comprises of two laminated layers of Knoll Ecoform for a smooth appearance and feel both inside and out. The white pulp is color matched, molded and then cut. It also features molded pulp ‘feet’ to allow the advent to stand,” said Knoll Packaging in a statement.
The calendar is filled with 27 boxes, numbered from 5 to 31, celebrating the Number 5 perfume and Chanel’s address at 31 rue Cambon in Paris.
“Not only is it the first advent calendar Chanel has ever released, but it is also the first molded pulp advent calendar in the industry. This project pushed our engineering team to new heights to recreate the signature fragrance bottle in this extra-large size,” explains Benjamin Cohen, creative and innovation director at Knoll Packaging.