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Klorane revives its famous camomile shampoo for its 50th anniversary

In 1966, Pierre Fabre, a chemist from Castres, in southwestern France, launched the first camomile shampoo for the Klorane brand, named after a small soap-making laboratory he had just purchased near Paris. A pioneer in botany-inspired haircare, this product made the brand successful and is now a bestseller in 60 countries. Today, in 2016, Klorane is the first haircare brand sold in pharmacies in France and Europe. After optimizing the formula of its flagship product and reviving its whole range, it now presents its latest creation.

Just like in its early stages, the promise of the camomile shampoo is to brighten blonde to chestnut hair with the reference among natural brightening actives: camomile. Klorane laboratories have selected a particular variety of camomile, Matricaria retutita, due to its high concentration in apigenin, a yellow pigment paradoxically contained in the flower’s petals that settles in the scales without penetrating the hair, and provides it with the golden and honey glints of blonde hair.

Blonde shades for the whole family

Just like all Klorane shampoo formulas, the new one is free from parabens, silicones, and phenoxyethanol, and is enriched in camomile extracts. It now also guarantees high enough paediatric tolerance for it to be used on children aged 3, and a new fragrance enhances the honey and wildflower olfactory evocation.

In addition to the shampoo, balm, and rinsing vinegar of the range, which were all reformulated, there is a new camomile and honey brightening sun cream: Soin Soleil Éclaircissant. It contains no discolouring agent and can be used by the whole family for sun-kissed hair easy to untangle all year round.

Klorane’s new Camomile family will be available in pharmacies in April, and so will the Pomegranate range for coloured hair, also reformulated.

Kristel Milet

© 2016 - Premium Beauty News - www.premiumbeautynews.com
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