Kim Kardashian West wants its fans to have the perfect summer body. The reality TV star and entrepreneur has unveiled the latest cosmetics launch from her KKW Beauty brand, dubbed ‘The Body Collection.’
The new series, which includes a ‘Skin Perfecting Body Make Up Foundation,’ a ‘Skin Perfecting Body Shimmer,’ a ‘Loose Shimmer Powder for Face and Body’ and a ‘Body Brush,’ launches on June 21. The foundation, which is available in seven shades, works to blur out the appearance of imperfections, while the shimmer, which comes in the shades Pearl, Gold and Bronze, promises an “effortless, beautiful glow.”
“I’ve been working on these formulas for over a year now and I’m so happy with how creamy and blendable they all are,” Kardashian disclosed via Instagram, where she counts 141 million followers. “You can layer the formulas together or use them individually to achieve how much coverage and shimmer you want. I can’t wait for you guys to try this collection!!”
Body makeup is a natural progression for the hit KKW Beauty brand, which made its first foray into the concealer business last March, with a 16-shade collection. It is also the latest in a string of firsts for the label, which debuted a bridal-inspired collection last month in honor of its founder’s fifth wedding collection, and also launched its first classic red lipstick collection earlier this year.