Kiko Milano, the flagship brand of the the Percassi group (Kiko Milano, Madina, WoMo and Bullfrog) is renewing its leadership with the appointments of Cristina Scocchia as CEO and Stefano Percassi as vice president.

Cristina Scocchia is Kiko's new Chief Executive Officer

Cristina Scocchia is Kiko’s new Chief Executive Officer

Cristina Scocchia comes from L’Oreal Italy S.p.A where from 2013 to 2017 she held the position of Chief Executive Officer (from 2014 to 2017) and of Chairman (from 2016 to 2017). Previously, she worked for Procter & Gamble for which, starting from 1997, she covered increasingly important roles, until she became leader of the Cosmetics International Operations, handling the supervision of the brands within her mission in over 70 countries.

Cristina Scocchia holds a Bachelor’s degree in Business and Economics at Luigi Bocconi University and a Phd in Business Administration at the University of Turin. She also holds a position in the Board of Directors of Luxottica S.p.A., Elica S.p.A. and Valtur S.p.A.

The Kiko Milano brand achieved a turnover of over 600 million euros (at the end of 2016), with 1,007 stores in 20 countries and an e-commerce extended to 36 countries.