In the image-conscious and social-media-savvy modern world, where a "selfie" can be taken at a second’s notice but lasts a whole lot...
Innovation Researcher
Since 2011 I have worked as part of the Canadean Product Launch Analytics team, which is dedicated to tracking and reporting new and innovative product launches across the globe. My work on Product Launch Analytics has given me the opportunity to travel internationally and meet manufacturers and distributors as well as providing me with a good understanding of the FMCG industry.
My specialist area is personal care with a leaning toward male grooming and tobacco, for which I have authored category-specific content and have utilized my knowledge of German in conducting research for the FMCG markets in both Germany and Austria.
