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Industry buzz

Keystone expands colour cosmetics portfolio with Make Up My Cosmetics acquisition

Keystone Industries’ innovative nail coatings division, Keystone Research & Pharmaceutical, has acquired Make Up My Cosmetics (MUMC), based in San Diego, CA, a renowned full-service provider of custom cosmetic formulations and packaging.

The acquisition expands Keystone’s portfolio of beauty products as Keystone strives to offer one-stop shopping to its beauty partners and their brands.

MUMC has been in business nearly fifteen years. The company has grown its business by focusing on customized colour cosmetics without minimum ordering quantities. This strategy rapidly expanded their base of customers, without sacrificing individualized attention and customer service. Many of the brands MUMC serves receive high praise from professional publications and can be purchased in in high-end department and specialty stores worldwide.

The acquisition allows MUMC access to Keystone’s global R&D resources. This will enable us to offer a much broader range of innovative products, packaging and ideas,” stated Carol Neary, Founder of MUMC, who will continue in her role as the President of the division. The company will remain in San Diego.

MUMC joins the Keystone Industries portfolio of beauty companies: Keystone Research & Pharmaceutical, Interfilling, Polychromatic and Centre 7.

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