Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Keystone expands colour cosmetics portfolio with Make Up My Cosmetics acquisition

Keystone Industries’ innovative nail coatings division, Keystone Research & Pharmaceutical, has acquired Make Up My Cosmetics (MUMC), based in San Diego, CA, a renowned full-service provider of custom cosmetic formulations and packaging.

The acquisition expands Keystone’s portfolio of beauty products as Keystone strives to offer one-stop shopping to its beauty partners and their brands.

MUMC has been in business nearly fifteen years. The company has grown its business by focusing on customized colour cosmetics without minimum ordering quantities. This strategy rapidly expanded their base of customers, without sacrificing individualized attention and customer service. Many of the brands MUMC serves receive high praise from professional publications and can be purchased in in high-end department and specialty stores worldwide.

The acquisition allows MUMC access to Keystone’s global R&D resources. This will enable us to offer a much broader range of innovative products, packaging and ideas,” stated Carol Neary, Founder of MUMC, who will continue in her role as the President of the division. The company will remain in San Diego.

MUMC joins the Keystone Industries portfolio of beauty companies: Keystone Research & Pharmaceutical, Interfilling, Polychromatic and Centre 7.

© 2017 - Premium Beauty News -
latest news
MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

read more
job opportunities
Experts’ views
Victoria's Secret or the failure of a conservative positioning?

Laurence Bacilieri
Victoria’s Secret or the failure of a conservative positioning?

When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show would no longer be broadcast on network television. “We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show". From 2001 to 2018, (...)

read more


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies