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Keith Anderson

Amazon: Beauty is in the eye of the consumer

Amazon: Beauty is in the eye of the consumer

When online shoppers make you their #1 destination for beauty products, what do you do to leverage your leadership position and boost...

latest news

Luxury groups want to let consumers use blockchain to verify goods

Luxury groups want to let consumers use blockchain to verify goods

Symrise appoints Eder Ramos at the head of its fragrance business

Symrise appoints Eder Ramos at the head of its fragrance business

“Innovating is making an idea feasible”, Jean-Louis Mathiez, Cinqpats

“Innovating is making an idea feasible”, Jean-Louis Mathiez, Cinqpats

Procos expands to the USA

Procos expands to the USA

Primary packaging company, Baralan, introduces new biobased packaging series

Primary packaging company, Baralan, introduces new biobased packaging series

“Brands have a responsibility to use sustainable resources,” Susanne Kaufmann

“Brands have a responsibility to use sustainable resources,” Susanne Kaufmann

Keith Anderson
Keith Anderson

Product strategy

Keith Anderson is VP, Strategy & Insights at Profitero, where he helps global companies gain a deeper understanding of their online presence to optimize online and in-store sales. Anderson has advised leading retailers and CPG companies including Walmart, Target, Best Buy, P&G, Unilever and Coca Cola.

Web site: www.profitero.com

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Supply Chain Innovations
Ayuredi, from an ayurvedic plant to a holistic anti-ageing active ingredient

Ayuredi, from an ayurvedic plant to a holistic anti-ageing active ingredient
Two innovative minerals for make-up powders

Two innovative minerals for make-up powders
FOCUS

MakeUp in Paris is postponed to October 20-21, 2021

MakeUp in Paris is postponed to October 20-21, 2021

Due to the sanitary situation in Europe, the organizers of MakeUp in Paris have decided to postpone the trade show...

experts
Experts’ views

America wakes up!

America wakes up!

American consumer confidence has reached its highest point since the beginning of the pandemic : 109,7 points in March 2021, compared...

Supply Chain Innovations

Ayuredi, from an ayurvedic plant to a holistic anti-ageing active...

Ayuredi, from an ayurvedic plant to a holistic anti-ageing active ingredient

Holy basil (Ocimum Sanctum), aka Tulsi in Hindi language, is a very well-known plant from the Ayurvedic medicine. As its name implies,...

Special Issues

Beauty Packaging Innovation - February 2021

Beauty Packaging Innovation - February 2021

Whether made of concrete, ceramic, glass, aluminium, and plastic (but recycled, plant-based and / or compostable), beauty packaging is...

Markets & trends

Clean and ethical beauty is an obvious choice for Gen-Z consumers in the...

Clean and ethical beauty is an obvious choice for Gen-Z consumers in the US
Laws & regulations

China to end compulsory animal testing for imported cosmetics on May 1

China to end compulsory animal testing for imported cosmetics on May 1
Science, R&D

Study links frequent use of cosmetics to increased risk of endometriosis

Study links frequent use of cosmetics to increased risk of endometriosis
Ingredients & formulation

Clariant launches new natural active ingredient to take on senescence

Clariant launches new natural active ingredient to take on senescence
Packaging & design

“Innovating is making an idea feasible”, Jean-Louis Mathiez, Cinqpats

“Innovating is making an idea feasible”, Jean-Louis Mathiez, Cinqpats
Environment

RT-Twist by Techniplast widens the range of perfume refill options

RT-Twist by Techniplast widens the range of perfume refill options
Innovation & new products

Blockchain fragrance: Look Labs mixes perfumery, technology and art

Blockchain fragrance: Look Labs mixes perfumery, technology and art
Companies & industry

“Brands have a responsibility to use sustainable resources,” Susanne Kaufmann

“Brands have a responsibility to use sustainable resources,” Susanne Kaufmann
Industry buzz

Luxury groups want to let consumers use blockchain to verify goods

Luxury groups want to let consumers use blockchain to verify goods

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