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Keith Anderson

Amazon: Beauty is in the eye of the consumer

Amazon: Beauty is in the eye of the consumer

When online shoppers make you their #1 destination for beauty products, what do you do to leverage your leadership position and boost...

latest news

Ex-P&G Matteo Magnani to head Firmenich's perfumery innovation

Ex-P&G Matteo Magnani to head Firmenich’s perfumery innovation

Biotherm tests its first in-store refill technology

Biotherm tests its first in-store refill technology

Esxence 2021 changes dates to 11-13 June

Esxence 2021 changes dates to 11-13 June

Croxsons expands glass expertise into home and beauty sectors

Croxsons expands glass expertise into home and beauty sectors

Givaudan Fragrance & Beauty announces key leadership changes

Givaudan Fragrance & Beauty announces key leadership changes

AA Labels adds up embellishment options to help SMEs tap into the luxury market

AA Labels adds up embellishment options to help SMEs tap into the luxury...

Keith Anderson
Keith Anderson

Product strategy

Keith Anderson is VP, Strategy & Insights at Profitero, where he helps global companies gain a deeper understanding of their online presence to optimize online and in-store sales. Anderson has advised leading retailers and CPG companies including Walmart, Target, Best Buy, P&G, Unilever and Coca Cola.

Web site: www.profitero.com

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Supply chain innovations
From the beauty of lips to the beauty of nature: Aptar Reboul's lipstick

From the beauty of lips to the beauty of nature: Aptar Reboul’s lipstick
Metsä Board develops packaging solutions for today and into the future

Metsä Board develops packaging solutions for today and into the future
FOCUS

Tradeshows: Luxe Pack and MakeUp return to Shanghai in April 2021

Tradeshows: Luxe Pack and MakeUp return to Shanghai in April 2021

Luxe Pack Shanghai and MakeUp in Shanghai, which are among the few trade fairs in the sector to be held in 2020,...

experts
Experts’ views

2020’s most disruptive beauty innovations and what to expect in...

2020's most disruptive beauty innovations and what to expect in 2021

Despite the disruption to new product development (NPD), especially at the onset of the COVID-19 crisis - and a difficult year for...

Supply chain innovations

From the beauty of lips to the beauty of nature: Aptar Reboul’s...

From the beauty of lips to the beauty of nature: Aptar Reboul's lipstick

Aptar Reboul, a recognised leader in the field of prestige lipsticks, is taking advantage of the current sanitary period to consolidate...

Special Issues

Cosmetic Ingredients - October 2020

Cosmetic Ingredients - October 2020

Cosmetics viewed as clean or natural have become a growth driver on the market, and no doubt the new post-COVID era will strengthen...

Markets & trends

At home hair dyeing: A first for one in three US women during quarantine

At home hair dyeing: A first for one in three US women during quarantine
Laws & regulations

Allergenic fragrances found in cosmetics sold as “perfume-free” in Europe

Allergenic fragrances found in cosmetics sold as “perfume-free” in Europe
Science, R&D

Amorepacific investigates blue light skin damages and how preventing them

Amorepacific investigates blue light skin damages and how preventing them
Ingredients & formulation

Wesource launches an “eye and silhouette contour” ingredient from quinoa

Wesource launches an “eye and silhouette contour” ingredient from quinoa
Packaging & design

Biotherm tests its first in-store refill technology

Biotherm tests its first in-store refill technology
Environment

Perfumes: Towards ecoresponsible exploitation of guaiac wood with Nelixia

Perfumes: Towards ecoresponsible exploitation of guaiac wood with Nelixia
Innovation & new products

A plant-based isododecane for greener, long-lasting makeup products

A plant-based isododecane for greener, long-lasting makeup products
Companies & industry

“Skincare requires highly sophisticated solutions”, Bertrand Lasserre, Thépenier

“Skincare requires highly sophisticated solutions”, Bertrand Lasserre, Thépenier
Industry buzz

Ex-P&G Matteo Magnani to head Firmenich’s perfumery innovation

Ex-P&G Matteo Magnani to head Firmenich's perfumery innovation

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