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Keith Anderson

Amazon: Beauty is in the eye of the consumer

Amazon: Beauty is in the eye of the consumer

When online shoppers make you their #1 destination for beauty products, what do you do to leverage your leadership position and boost...

latest news

"There's no one-size-fits-all in beauty," Tomas Espinosa, Schwan Cosmetics

"There’s no one-size-fits-all in beauty," Tomas Espinosa, Schwan Cosmetics

“Our vision is to hit EUR 1 billion in sales,” says Weleda CEO Tina Müller

“Our vision is to hit EUR 1 billion in sales,” says Weleda CEO Tina Müller

Prose expands operations with new West Coast customization center

Prose expands operations with new West Coast customization center

Innovation: how startup HABS redefines emotional design

Innovation: how startup HABS redefines emotional design

MakeUp in Paris returns on June 18–19, 2025, at the Carrousel du Louvre

MakeUp in Paris returns on June 18–19, 2025, at the Carrousel du Louvre

L’Oréal confirms acquisition of majority stake in UK skincare brand Medik8

Keith Anderson

Product strategy

Keith Anderson is VP, Strategy & Insights at Profitero, where he helps global companies gain a deeper understanding of their online presence to optimize online and in-store sales. Anderson has advised leading retailers and CPG companies including Walmart, Target, Best Buy, P&G, Unilever and Coca Cola.

Web site: www.profitero.com

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Beauty partners - Innovations

Styrene-free: Schwan Cosmetics delivers scalable sustainable packaging

Styrene-free: Schwan Cosmetics delivers scalable sustainable packaging

Embracing Longevity: Holistic Solutions for a Changing Beauty Landscape

Embracing Longevity: Holistic Solutions for a Changing Beauty Landscape

FOCUS

In Bologna, Cosmoprof wraps up its 56th edition with a 4.5% rise in visitors

In Bologna, Cosmoprof wraps up its 56th edition with a 4.5% rise in visitors

Cosmoprof Worldwide Bologna concluded on a high note. The show has closed its 56th edition with a 4.5% increase in...

Experts’ views

The evolution and repositioning of brightening across global markets

The evolution and repositioning of brightening across global markets

The term “brightening” remains one of the most frequently mentioned efficacy keywords in both the Korean and Japanese beauty markets. In...

Beauty partners - Innovations

Styrene-free: Schwan Cosmetics delivers scalable sustainable packaging

Styrene-free: Schwan Cosmetics delivers scalable sustainable packaging

As sustainability becomes a defining principle in the cosmetics industry, the challenge for manufacturers is clear: how to incorporate...

Cosmetic Ingredients - April 2025

Cosmetic Ingredients - April 2025

The 2025 edition of in-cosmetics Global, which will be held in Amsterdam from April 08 to 10, 2025, will once again be an opportunity for...

Markets & trends

Messe Frankfurt partners with Notes Shanghai to ride China’s fragrance wave

Messe Frankfurt partners with Notes Shanghai to ride China's fragrance wave

Laws & regulations

EU backs new microplastic rules amid clash over green goals and competitiveness

EU backs new microplastic rules amid clash over green goals and competitiveness

UV rays are responsible for over 80% of global melanoma cases, says WHO agency

UV rays are responsible for over 80% of global melanoma cases, says WHO agency

Ingredients & formulation

Givaudan focuses on sensuality with new fragrance design tool, ChériScentz

Givaudan focuses on sensuality with new fragrance design tool, ChériScentz

Packaging & design

Dior and Axilone launch recycled magnets for luxury beauty packaging

Dior and Axilone launch recycled magnets for luxury beauty packaging

Climate change threatens historic clove farming in Indonesia

Climate change threatens historic clove farming in Indonesia

Innovation & new products

Innovation: how startup HABS redefines emotional design

Innovation: how startup HABS redefines emotional design

Companies & industry

"There’s no one-size-fits-all in beauty," Tomas Espinosa, Schwan Cosmetics

"There's no one-size-fits-all in beauty," Tomas Espinosa, Schwan Cosmetics

Prose expands operations with new West Coast customization center

Prose expands operations with new West Coast customization center

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