Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Kanebo to launch new luxury brand

Kanebo Cosmetics announced it will launch a new high-end brand in Japan and internationally. Named KANEBO, the new line will be based on the principles of “Chrono Beauty” with products focusing on skincare makeup and wellness.

KANEBO is positioned as a prestige brand, and created for women who seek essential qualities and share perceptions of universal beauty. Unlike conventional images of luxury, KANEBO projects a realistic female image with a sense of intuition, reflecting a simple, natural lifestyle. To further differentiate it from the gorgeous prestige concepts of the past, Kanebo Cosmetics has coined the image as ‘new prestige’,” explains the Japanese cosmetics group in a release.

The new brand will be launched in September 2016 in Japan to coincide with the celebration of the group’s 80th year in the cosmetics business.

After its debut in Japan, the KANEBO brand will be launched in Indonesia, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam in November 2016, and expand to Europe and Russia in 2017.

In 2012, Kanebo Cosmetics had launched an ambitious programme to reorganize its portfolio of brands. However, this reorganization was disturbed in 2013 when some skin-whitening products made by the Tokyo-based company were found to have caused white blotches on the skin of several users. More recently, Kanebo Cosmetics entirely revamped its Sensai international brand that also launched its first fragrance ever.

info portfolio

© 2016 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

MakeUp in Los Angeles and Luxe Pack Los Angeles open their doors today

The two events will officially open their doors on February 11th and 12th at Los Angeles Convention Center. MakeUp in Los Angeles, is dedicated to beauty and cosmetic products, trends, and formulation, while Luxe Pack Los Angeles focuses on luxury and high-end packaging solutions for fragrances and personal care products and (...)

read more
job opportunities
Experts’ views
On center stage, the floral bouquet is making its come back

Émilie Coppermann
On center stage, the floral bouquet is making its come back

Just like fashion that is eternally being reinvented, perfumery also works in cycles. And the floral accord is no exception. The very essence of femininity, today floral fragrances are less invasive than in the 1980s, as was the case with Poison by Christian Dior. At the end of the 1990s, floral accords were replaced by clean musky (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close