The Japanese cosmetics brand has selected Eastman’s Cristal One IM812 specialty PET resin for the packaging of its new Generating Essentials Treatment Lotion.

“This lotion reflects our approach to supporting skin through different stages of life rather than focusing on anti-aging. We wanted the packaging to bring that philosophy to life through a design that conveys both refinement and progression,” explains Shinsuke Magai, Kanebo designer.

For the thick-walled black overcap, Kanebo required a material capable of meeting stringent performance and aesthetic requirements. Cristal One IM812 delivered the precise look the brand envisioned: a deep, high-quality black finish with the desired level of gloss, combined with a subtle gradient effect transitioning from opaque black to a more translucent shade at the top. The material also passed drop-impact testing and maintained the required mechanical strength after post-mold painting.

This combination of toughness, transparency and color precision helped create a refined premium look without making the package appear overly heavy, highlights Eastman.

“From an engineering perspective, this packaging required careful alignment of material performance, processing and finish. We evaluated several candidate materials, and Cristal One IM812 proved to be the best match for our needs," details Shota Kawasaki, Kanebo packaging engineer.

Eastman’s Cristal One IM812 is an injection-moldable resin that is recyclable through the PET recycling stream. While compliance with the European Union’s Packaging and Packaging Waste Regulation (PPWR) was not an immediate requirement for a product primarily marketed in Asia, Kanebo proactively selected a solution designed to meet evolving regulatory expectations and future sustainability requirements.

“Kanebo’s adoption of Cristal One IM812 in its product cap is meaningful to Eastman,” says Tara Cary, Eastman marketing manager for cosmetics and personal care  packaging. “This commercial example shows how Eastman’s materials can help beauty brands address the challenge of combining sustainability with uncompromised appearance, durability and function.”

Cristal One IM812 is part of Eastman’s portfolio of recyclable copolyesters developed for thick-walled cosmetic packaging components. The recyclability of the Cristal One range within the European PET recycling stream has been validated by RecyClass.