It has long been one of the go-to retail sites for Korean beauty lovers, and now Peach & Lily is making a move on the industry with the launch of its own skincare brand.
The ’Peach & Lily Sheet Mask Collection’ comprises three sheet masks designed to target the most common skin concerns voiced by the retailer’s customers. Fabricated using a silky cellulose material derived from cottonseed fibers, the masks are lightweight and thin, but offer a high level of absorption, and are free of synthetic fragrances, dye, alcohol, parabens or sulfates.
The trio includes ’Good Skin Day’, a mask containing vital vitamins and minerals to "drench and nourish" the skin, as well as ’Reset Button,’ which contains anti-inflammatory ingredients to "soothe and restore" the complexion. ’Chubby Cheeks’, a mask containing collagen-boosting ingredients to "lift and plump," completes the series.
"The launch of our own Peach & Lily brand sheet masks is in response to our skin-savvy customers’ wish list — gentle, yet potent formulations, packed with super skin friendly ingredients designed to deliver glowing results," says Peach & Lily founder Alicia Yoon.
Since being launched by Yoon in 2012, Peach & Lily has grown to become a major K-beauty retail platform in the US, functioning as a portal for cult Asian beauty trends and cosmetics. Last year, Yoon teamed up with Macy’s to open two Peach & Lily shop-in-shops at the chain’s department stores in New York and Arcadia, California.