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K-beauty entices North American retailers

When K-beauty retailer Peach and Lily opened up a dedicated retail space at Bergdorf Goodman’s New York flagship store last week, it proved that, when it comes to cosmetics, the appetite for all things Korean is as strong as ever.

Peach and Lily Instagram post © instagram / @peachandlily

Peach and Lily Instagram post © instagram / @peachandlily

Peach and Lily’s beauty pop-up space offers shoppers the chance to browse products from five different Korean cosmetics brands, with a focus on cutting-edge skincare and fun makeup pieces. It also provides a series of cosmetics master classes, demos and talks for those wanting to find out more about all things K-beauty. There are even treatment spaces where customers can book facials.

Bergdorf Goodman isn’t the only North American retailer taking the world of Korean cosmetics seriously — when Nordstrom opened its third Toronto store back in September, it featured the company’s very first dedicated ‘KBeauty’ space. The same month also saw CVS Pharmacy open up its largest New York location yet in Times Square, and the store came with a K-Beauty ‘Shop-in-Shop,’ carrying nearly 500 Korean beauty products across the fields of skincare, cosmetics, body and lip care. The pharmacy chain also launched a ‘K-Beauty HQ’ at 2,100 of its locations nationwide earlier in the year — a strong vote of confidence in the growth potential of the trend.

Premium Beauty News with AFP/Relaxnews

© 2017 - Premium Beauty News - www.premiumbeautynews.com
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