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K-Beauty brand LANEIGE expands availability in the U.S.

Korean skincare and cosmetic brand LANEIGE (Amorepacific Group) has launched its own online store in the US. Laneige ranges of skincare creams, masks, BB Cushions and Two Tone Lipsticks are now available at www.laneige.com/us

By extending the availability of LANEIGE through our new ecommerce channel we are satisfying beauty buyers’ preferences of where they want to shop for LANEIGE and engage with us,” says Bradley Horowitz, President & CEO of AmorePacific North America. “To further reach key consumers, LANEIGE will also be available at Sephora.com beginning June 2017, as well as in 150 Sephora door locations across the US, beginning September 2017.

The LANEIGE BB Cushion is an award winner, and a global bestseller with one sold every 3.8 seconds worldwide. LANEIGE now introduces the next generation of cushion – the NEW BB Cushion Hydra Radiance and the BB Cushion Pore Blur – both featuring one-of-a-kind Skin Fit air cushions with more than 800,000 air cells and a unique three-dimensional diamond pattern and dense antimicrobial applicator that work perfectly together to distribute thin, even layers of coverage.

LANEIGE BB Cushion’s sister product – Cushion Concealer – utilizes the same cushion technology that provides long-lasting coverage, brightening, and hydration for all skin types. LANEIGE Water Sleeping Mask is a global award winner and bestseller with one sold every 12 seconds worldwide.

Eventually, LANEIGE also launched its Two Tone Lipstick range in North America.

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