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Juliette Faliu

How do we talk about perfume in 2016?

How do we talk about perfume in 2016?

Reading a thematic article on perfume in a magazine, listening to an advisor’s recommendations on how to apply fragrance, or reviewing...

The emergence of amateurs in perfumery

The emergence of amateurs in perfumery

The first specialized websites dedicated to perfumery appeared on the Internet more than ten years ago, already. Commonly called...

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Juliette Faliu

Professional Training & Coaching

After graduating from the École Supérieure de Commerce business school of Toulouse, France, Juliette Faliu launched many innovative initiatives in the field of perfumery. In 2006, she created the first French-speaking blog on perfumes: Poivre Bleu, which has become Le Nez Bavard since then.

In 2011, she became the co-founder and President of L’Olfactorama, an association aiming to “Reveal the best in perfumery”. Every year, the awards attributed by L’Olfactorama are intended to refocus communication on olfaction and reward both selective and rare perfumes.

Thanks to a regular practise of olfaction in the past ten years, Juliette Faliu has acquired excellent knowledge in the history of perfumery, its players, and its market. She has gradually developed an olfactory assessment method to evaluate the quality of a perfume according to objective and defined criteria.

In 2014, Juliette created the concept of olfactory meetings for all people interested, amateurs, and enthusiasts with the support of Nez Bavard.

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Ayuredi, from an ayurvedic plant to a holistic anti-ageing active ingredient

Ayuredi, from an ayurvedic plant to a holistic anti-ageing active ingredient

Two innovative minerals for make-up powders

Two innovative minerals for make-up powders

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MakeUp in Paris is postponed to October 20-21, 2021

MakeUp in Paris is postponed to October 20-21, 2021

Due to the sanitary situation in Europe, the organizers of MakeUp in Paris have decided to postpone the trade show...

America wakes up!

America wakes up!

American consumer confidence has reached its highest point since the beginning of the pandemic : 109,7 points in March 2021, compared...

Ayuredi, from an ayurvedic plant to a holistic anti-ageing active...

Ayuredi, from an ayurvedic plant to a holistic anti-ageing active ingredient

Holy basil (Ocimum Sanctum), aka Tulsi in Hindi language, is a very well-known plant from the Ayurvedic medicine. As its name implies,...

Beauty Packaging Innovation - February 2021

Beauty Packaging Innovation - February 2021

Whether made of concrete, ceramic, glass, aluminium, and plastic (but recycled, plant-based and / or compostable), beauty packaging is...

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