The Jovoy Perfumery, which specialises in niche and high-end fine fragrances from across the globe, has inaugurated its first shop in London, located in Conduit Street, in the heart of fashionable Mayfair.
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As all other Jovoy’s boutiques, the London venue showcases an unparalleled selection of rare fragrances. In the words of Jovoy founder Francois Hénin, “the new London store will offer a unique customer experience both in terms of choice and service. The selection of fragrances will include a number of London (and occasionally world!) exclusives and customers will be encouraged to experiment and sample in a relaxed and welcoming environment”.
There are no boundaries and no specific DNA guiding the selection of fragrance.
“I would like to think of Jovoy London as a fragrance hub in the centre of this vibrant and exciting city. A place where perfume lovers can get together to exchange ideas and explore what is new in the world of scent”, Hénin added.
The Jovoy perfumery is located at 21 Conduit Street, London, W1S 2XP. Store opening times will be Monday – Saturday 11am - 7pm.
To date, Jovoy counts two other perfume shops in France, in Paris and Le Mans, and five in the Middle-East, four in Iran and one in Qatar.