British retailer John Lewis has announced a £9m investment package (10.5 million euros) for its beauty halls across several branches.

The program includes the addition of new brands and the refurbishment of the retailer’s shops in Cambridge, Cribbs Causeway and Bluewater with each shop increasing the footprint of their beauty halls by around 50%. John Lewis shops in Cardiff, Stratford, Peter Jones, and Cheadle, have also received investments in the beauty halls.

John Lewis on Oxford Street in London

John Lewis on Oxford Street in London

The investment will introduce new brands to customers as well as extend the distribution of existing popular brands. This will include brands such as Marc Jacobs Beauty, Tom Ford Beauty, Charlotte Tilbury, M.A.C., Chanel, Jo Malone, Urban Decay and La Prairie.

The investment follows the opening of John Lewis’s own &Beauty full-service spa in its Birmingham shop, and the Clarins Beauty BAR which was an international first for Clarins when it opened at John Lewis Oxford Street last year.

Beauty is one of the best performing categories at John Lewis and a significant footfall driver, so this investment is a reflection of our ambition in this space,” said Ed Connolly, buying director for fashion and beauty. “We are continuing to bring new and contemporary brands to our customers across both fashion and beauty, and we have one of the widest and best beauty selections of any department store in the world.

John Lewis operates 46 John Lewis shops across the UK (32 department stores, 12 John Lewis at home and shops at St Pancras International and Heathrow Terminal 2) as well as johnlewis.com