Scented British lifestyle brand Jo Malone London has partnered with Southeast Asia’s leading eCommerce platform Lazada, launching the first region-wide Jo Malone London flagship stores on LazMall.

Housed on the LazMall Prestige portal, the Jo Malone London Super Brand Opening [1] will be launched on 15 October in Singapore.

Jo Malone said this collaboration will enable Jo the brand to scale its presence across Southeast Asia, ensuring a luxurious online shopping experience identical to their offline stores.

Besides integrating and making their iconic Scent Finder, Scent Pairing and Art of Gifting services available on the LazMall flagship store, interactive livestream programmes on LazLive will also be curated for shoppers to learn more about the brand’s Cologne, Home and Bath & Body products.

"As shoppers increasingly turn to trusted eCommerce platforms for authentic products and a seamless online shopping experience, our launch on LazMall is a big step forward to deepen our presence in Southeast Asia. We are excited to bring to life the luxury experience to online customers leveraging Scent Finder, Scent Pairing rooted in our scent authority; not to mention the Art of Gifting which is true and unique to the brand," commented Crystal Lai, Vice President and General Manager of Jo Malone London, Asia Pacific.