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Jean-Claude Biguine successfully embodies "French Global Beauty" in India

The chain of French hairdressing salons and spas, which established itself in India in 2006, is growing at a steady rate of 10% each year, placing it at the head of beauty brands in the country. With its 20 salons and spas, it reflects a high-end French beauty ideal that meets the expectations of an emerging class of the population.

Established through a Master Franchise bringing together a group of Indian investors, the Jean-Claude Biguine India network currently consists of 20 salons and spas located in the cities of Mumbai, Pune and Bangalore. Designed to deliver high-end experience with installations evoking "Parisian elegance," salons offer expert services in hair care, beauty, make-up and nails. Trained in India and Paris, the teams deliver a premium service and experience to attract a growing, educated audience, originating from the upper middle class and aged 25 to 45 on average.

Brian Feinman, Marketing & Communications Director for Biguine (...)

Brian Feinman, Marketing & Communications Director for Biguine Paris.

"As a global brand, our teams are doing an excellent job in merging international expertise with Indian preferences," said Brian Feinman, Marketing & Communications Director for Biguine Paris. A strategy highlighted through a number Excellence Awards (L’Oréal Hairdressing Award, Elle Magazine Beauty Award - Best Salon, AsiaSpa Awards 2019 for Best Salon, Economic Times-Best Brand Award, etc.).

At the same time, the JCB India brand, which enjoys strong local presence, is also seeing its expansion promoted by social networks and main international magazines.

In addition to Biguine Paris products, the brand partners with major international brands such as Wella, L’Oréal, Moroccanoil, Dyson and OPI, to offer a wide range of styling and beauty products and equipment.

The Jean-Claude Biguine India network currently consists of 20 salons and (...)

The Jean-Claude Biguine India network currently consists of 20 salons and spas located in the cities of Mumbai, Pune and Bangalore.

Well established, the brand is recording a 10% increase in attendance each year, with a loyal customer base of men and women, which it currently estimates to 200,000. Jean-Claude Biguine plans to expand its network, to 50 salons & spas over the next three years, in the southern and western regions of India. A new line of hair care products, Biguine Paris Nature Care, will also be launched soon.

Kristel Milet

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