California based toys manufacturer and marketer JAKKS Pacific is making a foray into the personal care business with the acquisition of children skincare and makeup brand C’est Moi. C’est Moi is currently distributed in Singapore, Dubai, Australia and Malaysia.
“JAKKS has always been a consumer products-driven company with a focus on fun lifestyle merchandise for active young consumers. Our acquisition of the C’est Moi skincare and performance makeup line complements our diverse portfolio, as well as expands our product offerings and distribution channels outside of the traditional toy market, while bringing innovation to new categories,” said Stephen Berman, Chairman and CEO of JAKKS Pacific.
The C’est Moi skincare and makeup lines were designed specifically for younger skin using kid-friendly quality natural ingredients. The brand mainly targets kids age 4 to 12 years. The C’est Moi skincare line is manufactured in France and includes facial cleansers, moisturizer, sunscreen and more, all free of toxic ingredients. The makeup line is manufactured in several countries in the European Union and consists of a complete palette of eye shadows, liners, powders, lip glosses, mascaras, nail polishes and more that girls love and stay fresh throughout a long day of dance performances or recitals.
“Growth through acquisition is part of JAKKS’ DNA. Over the years, we have acquired and internally developed and marketed products outside of the toy category including stationery, pet supplies, kids furniture, costumes and more,” added Berman.
“The purchase of C’est Moi represents an opportunity for JAKKS to enter one of the fastest growing segments in consumer products,” said Berman.