Isabelle Parize, president of Nocibé and current member of the Douglas executive board responsible for Southern Europe, has been appointed new CEO of Douglas Holding AG.

Her mission is to accelerate the growth path of the German beauty retail group. “Over the past years, Isabelle Parize has delivered outstanding results for Nocibé in France, and Douglas in Spain, Italy and Portugal driving a significant increase in sales and launching the successful international rollout of the private label,” said Dr Henning Kreke, her predecessor, who is moving to the supervisory board of Douglas Holding AG to become its chairman.

Isabelle Parize (58), an MBA graduate of the ESCP Europe, began her career in marketing at Procter & Gamble (1980-1993). Following this, in 1994, she joined Schwarzkopf & Henkel in Henkel’s cosmetics division as Managing Director for France, then as Corporate Vice President of the European, African and Middle Eastern regions, headquartered in Dusseldorf (1994-2001). In 2001, she joined French pay TV Canal+ group, where she developed CanalSatellite in her role as CEO. In 2005, based in the UK, she led the global perfume division of Quest International. From 2007 to 2011, she participated in the creation and development of the leading European online-gaming company (BetClic Everest group), first as Managing Director, and then as Vice CEO. In July 2011, Isabelle Parize joined the Nocibé group as CEO and was then appointed General Manager for Douglas Parfümerie GmbH in October 2014, maintaining her role as CEO of Nocibé.