Interparfums reboots Annick Goutal with a return to its founding vision

Sophie Normand (Photo: Annick Goutal)

13 July 2026

Interparfums reboots Annick Goutal with a return to its founding vision

A year after its acquisition by Interparfums, Annick Goutal is entering a new chapter. The fragrance house founded in 1981 is reclaiming its original name and reconnecting with the vision and values that shaped its identity, while updating its portfolio and image to meet evolving market expectations. Refocused around its iconic fragrances, the brand is also preparing to expand its collection with new launches beginning later this year.

On Wednesday, July 8, Interparfums unveiled the new era of Annick Goutal — a pioneer of niche perfumery in France — to the press. Following its acquisition by Korean group Amorepacific in 2011, the brand gradually saw its unique identity fade. In 2018, its name was even shortened to simply “Goutal” as part of an effort to accelerate international expansion.

Now part of the Interparfums portfolio since January 2026, following the acquisition announced in May 2025, the house is set to regain its original character. Interparfums’ ambition is to revive the brand by drawing on its heritage and founding identity.

Emotion as a signature

A major figure in artistic perfumery, Annick Goutal built her house around a deeply personal and emotive approach to fragrance creation. A trained musician, the founder viewed each scent as a musical composition inspired by an emotion, a memory, a landscape, or a raw material — placing instinct and the quality of ingredients above any purely conceptual approach. This philosophy has remained at the heart of the brand’s identity.

To orchestrate the house’s revival, Interparfums is first seeking to reconnect with this heritage by drawing on the distinctive codes that have shaped Annick Goutal’s DNA.

Reaffirming the House’s signature codes

This renewed vision begins with a refreshed visual identity, notably through a subtle reinterpretation of the brand’s iconic bottles. The feminine bottle returns to its historic silhouette, with its signature gadrooned glass and gold cap, while the House’s emblematic bow is given a more generous scale. The label is now seamlessly integrated into the glass, and the ivy wreath motif — another distinctive brand symbol — has been delicately reimagined.

The unisex bottle embraces the same approach of understated refinement, enriched with botanical details that reflect the House’s longstanding connection with nature. Heritage elements from the archives — including the logo, monogram, butterfly, and hummingbird — also take center stage in the renewed visual identity.

A long-term relaunch strategy

This transformation also includes a strategic streamlining of the product portfolio. As a first step, Interparfums has chosen to refocus the collection around ten iconic creations, combining heritage fragrances and best-sellers: Eau d’Hadrien, Petite Chérie, Rose Pompon, Le Temps des Rêves, Un Matin d’Orage, Sables, Ambre Sauvage, Encens Flamboyant, Tenue de Soirée, and Musc Nomade. All formulas have undergone minor adjustments to comply with the latest IFRA standards. While several new launches are planned for autumn, the House has not ruled out bringing back additional historic fragrances from its archive in the future.

The revamped collection is already available at the Annick Goutal boutiques at 16 Rue de Bellechasse (Paris 7th) and 12 Place Saint-Sulpice (Paris 6th), as well as at Le Bon Marché, Drugstore Publicis, and Galeries Lafayette Champs-Élysées. The brand will expand its retail presence with a launch at Printemps Haussmann on July 23, while its new e-commerce platform is scheduled to go live on July 15.

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