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Interparfums: Montblanc and Jimmy Chow drive sales growth

Interparfums’ turnover reached 350.4 million euros in 2013, exceeding its initial forecasts. Like-for-like sales, which do not includes revenues from the Burberry licence which was bought back by its owner, reached 251.5 million euros, up 19.3% from the prior year.

Sale of Montblanc, Jimmy Choo and Repetto fragrances were the main drivers of this growth. However, with 65 million euros in 2013 (+7%), Lanvin remains the main contributor to the turnover, thanks continuing gains from Éclat d’Arpège (+13%), good performances by the Jeanne Lanvin and Marry Me! lines and last spring’s launch of the Lanvin Me line.

With sales of 9 million euros for seven months of activity, Repetto fragrances achieved performances in Europe and Asia much higher than expected. In France, in particular, this line was among the year’s top successes (2nd best women’s fragrance launch).

Interparfums managing team also considers that “the promising start for the Rêve line and steady performances by the First and Collection Extraordinaire lines contributed to renewed growth by Van Cleef & Arpels fragrances (+8%), after several years devoted to revamping the product line.

Like-for-like (excluding Burberry fragrances), sales growth in 2013 exceeded 30%:

  • in France, on gains by Montblanc and Repetto, in an overall market that contracted;
  • in the United States, from performances by Montblanc and Jimmy Choo fragrances, in a market that remains buoyant.

In South America, Asia and Eastern Europe, growth ranged between 15% and 20%.

"The undisputed successes of the recent launches under the Repetto and Boucheron brands have confirmed their role as growth drivers. With the Lanvin, Montblanc and Jimmy Choo fragrances, we now have a portfolio with several high potential brands that will be further strengthened with the Balmain and Karl Lagerfeld fragrance launches planned for the spring,” said Philippe Benacin, Chairman and Chief Executive Officer.

© 2014 - Premium Beauty News - www.premiumbeautynews.com
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