Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Interparfums acquires Rochas from P&G

Interparfums just announced to have entered into an agreement with The Procter & Gamble Company in order to acquire the Rochas brand.

The US$108 million transaction covers all brand names and registered trademarks for Rochas (Femme, Madame, Eau de Rochas...), both for class 3 (cosmetics) and class 25 (fashion). With this brand acquisition, Interparfums evolves from its usual business model based on licence agreements.

"For the first time, this acquisition will integrate both fragrances and fashion. It will open up new opportunities in terms of creativity as well as aesthetic design and marketing choices. It will also allow us to apply a global approach to managing a fragrance brand boasting very high name recognition and without time constraints," said Philippe Benacin, Chairman and CEO of Interparfums.

Founded in 1925, the Rochas brand achieved net sales of US$46 million in the 2013/2014 financial year within P&G’s ex-group sales scope, driven mainly by the Eau de Rochas fragrance line. Rochas brand sales include US$2 million of royalties generated by the fashion and accessory business via its portfolio of license agreements.

Under Interparfums’ scope, we could generate approximately EUR25 million of sales in 2016,” details Philippe Benacin.

The transaction is expected to be completed within the first half of 2015.

© 2015 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

MakeUp in Los Angeles and Luxe Pack Los Angeles open their doors today

The two events will officially open their doors on February 11th and 12th at Los Angeles Convention Center. MakeUp in Los Angeles, is dedicated to beauty and cosmetic products, trends, and formulation, while Luxe Pack Los Angeles focuses on luxury and high-end packaging solutions for fragrances and personal care products and (...)

read more
job opportunities
Experts’ views
On center stage, the floral bouquet is making its come back

Émilie Coppermann
On center stage, the floral bouquet is making its come back

Just like fashion that is eternally being reinvented, perfumery also works in cycles. And the floral accord is no exception. The very essence of femininity, today floral fragrances are less invasive than in the 1980s, as was the case with Poison by Christian Dior. At the end of the 1990s, floral accords were replaced by clean musky (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close