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InterCHARM to celebrate its 25th anniversary

The main beauty tradeshow in Russia will celebrate its 25th anniversary in Moscow on 24-27 October 2018.

On this occasion, the event will showcase over 5,000 brands from 37 countries on more than 1,100 stands. InterCHARM hosts all cosmetics categories (colour cosmetics, perfumery, personal care products, skin care products, hair care and air care products, equipment for beauty salons and spas, equipment and tools for manicure, pedicure and nail design) and distribution channels under one single roof, as well as the suppliers of cosmetic brands (ingredients and packaging suppliers, contract manufacturers, private labellers, etc.).

The 2018 edition will also offer visitors and exhibitors with several new features:

  • SMILE, a new special area dedicated to cosmetic solutions for the hygiene and aesthetics of the oral cavity. The exposition includes toothbrushes, pastes, powders and gels, electric toothbrushes, mouthwashes, foams, whitening complexes, and irrigators.
  • Beauty Gadgets, a new section devoted to home appliances for professional salon care: ultrasound cleaners, portable skin care devices, LED light therapy face masks, mini solariums, laser and ultrasound cosmetology, cleansing face brushes, microfiber napkins.
  • InterCHARM-Mentorship, a programme designed to support young professionals in the beauty industry.
  • InterCHARM Med, a cosmetology congress for scientists from the industry.

With total sales approaching EUR 12 billion, Russia is the 4th largest beauty market in Europe after Germany, France and the United Kingdom. The market is estimated to grow by 4% annual growth.

InterCHARM key figures:

  • 25 years in the beauty industry
  • The world’s Top 5 perfumery and cosmetics exhibitions
  • 5 halls at Crocus Expo, the leading exhibition venue in Russia
  • More than 5,000 perfumery and cosmetics brands
  • 400+ new brands
  • 23 onsite business and professional events
  • 70,000+ unique visitors
  • 1,174 exhibitors on almost 1,200 stands from 37 countries in 2017

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